COTAAP and COTTON USA came together to deliver the message to Indian consumers ‘Cotton Apnao Environment Bachao’ (Embrace Cotton, Save the Environment.) The message was broadcast in major cities, Mumbai, Delhi and Bengaluru, along with a few radio stations leading in the country, Radio City and Fever FM, sharing interesting facts with listeners on how cotton benefits the environment. The three-day radio campaign began on June 3, 2021, with radio jockeys engaging listeners with “Did You Know?” cotton facts for the first two days, according to a press release from Cotton USA.
On June 5, 2021, World Environment Day, listeners participated in a radio quiz competition featuring cotton-related questions and previously shared facts. Listeners actively participated and called in to answer questions on the spot and five winners were rewarded with exciting prizes. In addition to the radio campaign, the partnership held online quiz and meme contests on a youth-oriented platform, “Dare2Compete”, with the aim of educating future generations about cotton lint and sustainable practices in the cycle. life of cotton clothes or other products. The theme of the competitions was “Cotton: good for my planet”. Cash prizes for winners and runners-up as well as certificates of participation were provided to energize the competitions and motivate participants. The contests received a large number of registrations and views, making the contest a success.
The world celebrates Environment Day to inspire positive change among individuals and organizations in the way we move, wear, do business or consume anything that could help build a greener future. With the ongoing pandemic, initiatives on sustainable practices and products to improve the overall health of the planet have gained prominence. As a natural fiber, American cotton has gained importance for being sustainable and environmentally friendly in the textile industry.
“We live in a society where preserving the planet is of growing importance as we continue to navigate the pandemic with a constant focus on sustainability. The US Cotton Trust Protocol is a new sustainability standard for the US cotton industry to drive continuous improvement for our producers and help us better demonstrate to brands and retailers that the US produces sustainable cotton and produced responsibly,” Gary Adams, president of the National Cotton Council of America (NCC) said in a statement.
“COTAAP Research Foundation works with cotton farmers across India with the sole purpose of helping farmers increase and improve their cotton production. COTAAP is committed to championing the benefits of growing and wearing cotton,” said Dhiren Sheth, President of COTAAP.
Fibre2Fashion Information Desk (GK)
COTTON USA and India’s COTAAP (Cotton and Allied Products Research Foundation) recently celebrated World Environment Day, to educate Indian consumers about the environmental benefits of cotton and encourage them to choose cotton clothing. throughout the year. COTTON USA strives to produce the most sustainable cotton in the world.