TITA launches unique initiative on World Environment Day 2021


The Telangana Information Technology Association (TITA) has launched a unique “Digital Disconnect…Environment Reconnect” initiative to encourage workers to disconnect daily from their digital spaces and reconnect to the environment. The idea of ​​the initiative is to protect the environment. The Association’s global president, Sundeep Kumar Makthala, unveiled the logo of the same here on Saturday.

With the pandemic raging, working professionals are confined to their homes due to working from home, limiting most of their access to only digital spaces such as mobile, TV, laptop and other digital devices , which in turn harms people’s health and well-being. Experts fear that such a trend will have a negative impact on the social well-being of individuals.

To reconnect with the environment, the campaign encourages people to work two hours a day for a week and dedicate the same amount of time to an environmental activity such as planting and caring for saplings, participating in organic farming, growing terrace, read books, exercise. To encourage technicians to participate in the eco-connection campaign, TITA has written to IT companies asking them to encourage their staff to participate in the program.

Speaking after unveiling the logo of the “Digital Disconnect…Environment Reconnect” program, Sundeep Makthala said the Association has come forward with the will to save the environment and involve technicians for the greater cause. Software professionals can boost their productivity, strengthen family ties and ease their busy schedules by participating in the activity, Sundeep said and called on technicians to participate in the campaign in large numbers.

Sundeep Makthala said that TITA formed a jury to assess technicians’ participation in the Digital ‘Disconnect…Environment Reconnect’ activity. The jury will observe the activities of the participants and announce the prizes for the outstanding performers. In addition, all participants will receive certificates of participation.

Those interested in participating in the campaign can register at the following link bit.ly/digital_disconnect. TITA Vice President Rana Pratap Bojjam, Secretaries of State Srilatha Chintala, Venkata Vanam, Deepika Joshi, Officials Pradeep Nilagiri and others played key roles in the eco-driving.


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